Problem / Brief
Dido Trio Colors is a fun, energetic snack brand aimed at a young, vibrant audience. The challenge was to capture their attention and create excitement through a bold, creative approach tailored for digital and social platforms.
Solution
We combined live-action production with dynamic CGI effects to craft an electrifying visual story: giant lemons and strawberries explode mid-air, while energetic young characters catch and showcase the product directly to the camera. This bold, high-energy execution resonated so strongly with the brand team that they commissioned a full launch film, enabling us to develop a fully integrated digital campaign across all channels and formats.
Result
The CGI campaign was rolled out on both Dido’s and Ülker’s official social media channels, driving impressive engagement rates and significantly increasing awareness for the new product.