Problem / Brief
Domino’s aimed to increase its digital visibility and engage its target audience more effectively through a campaign that captured the energy of basketball. The objective was to create an interactive experience that combined the brand’s young, dynamic identity with the spirit of sports.
Solution
We developed a sports-focused, gamified AR filter designed to actively involve the target audience and drive high engagement. Users participated in the game by shooting falling basketballs through a hoop while catching Domino’s products with mouth movements. This gamified interactive experience fostered friendly competition with a fun and replayable setup. Additionally, by collaborating with well-known influencers such as Enis Arıkan in the demo video, we expanded the campaign’s reach across social media. This strategy significantly boosted both organic engagement and brand awareness in digital marketing.
Result
The EuroLeague Gamified AR Filter campaign achieved impressive results completely organically: over 2.7M reach, 6.3M+ impressions, and 1.16M+ video views. With a 22% completion rate and more than 15,000 link clicks, the campaign not only captured attention but also built a strong emotional connection between users and the brand.
This project positioned Domino’s as a standout player in the digital space, successfully reflecting both the energy of sports and the brand’s youthful spirit through innovative solutions.