Problem / Brief
To introduce its all-new all-electric SUV, the Jeep Avenger, the brand needed a bold, attention-grabbing 3D outdoor advertising solution. The challenge was to capture the innovation of electric mobility while staying true to Jeep’s rugged, adventurous DNA, engineered for the city, yet ready for the wild.
Solution
We developed a striking 3D creative tailored for Icon Cube screens strategically placed in high-traffic urban areas. The dynamic animation showcased the Avenger’s 100% electric, eco-friendly spirit, while emphasizing its authentic Jeep character. The result was an immersive visual experience that turned heads and sparked curiosity on the street.
Result
The campaign was a resounding success. The Avenger launch stood out among both consumers and competitors, significantly boosting brand awareness and positioning Jeep as a serious, innovative player in the electric mobility space. By merging bold design with forward-thinking technology, Jeep proved that electrification can be just as thrilling as the brand’s iconic off-road heritage.