Problem / Brief
Hayat Kimya set out to break new ground with Molfix by venturing into 3D outdoor advertising for the first time. The goal was to connect with their audience through a bold, innovative medium and reinforce the brand’s commitment to product innovation.
Solution
We designed a striking 3D visual creative centered on Molfix’s key product promise: superior waterproof protection. This high-impact installation was engineered to leave a memorable impression at the point of purchase, transforming a routine brand interaction into an extraordinary visual storytelling moment in busy urban environments.
Result
The campaign garnered strong approval from both the brand team and consumers, significantly boosting brand awareness. Building on this success, Molfix commissioned a CGI adaptation of the creative for digital platforms, expanding the campaign’s reach and reinforcing its message across multiple channels.