Problem / Brief
As Cactus Istanbul, we designed an impactful IconDOOH 3D Cube advertising campaign for Şok Confort, highlighting its sustainability and eco-friendly features. The goal of the project was to strongly communicate the product’s 100% recyclable structure to a wide audience through digital out-of-home advertising.
Solution
To achieve this, we created a dynamic 15-second desktop film enriched with vivid 3D animations that illustrated the sustainable journey of the toilet paper roll. The animation featured visuals symbolizing the recycling process and creative designs emphasizing the product’s eco-friendly features. The message of the campaign was further strengthened with the slogan “This World is Ours”, delivering a powerful call to action for consumers who embrace a sustainable lifestyle.
Result
Şok Confort’s IconDOOH 3D Cube campaign stood out visually in digital out-of-home advertising and successfully reinforced the brand’s eco-friendly positioning. The campaign boosted brand loyalty among environmentally conscious consumers while strengthening Şok Confort’s leadership in the sustainable toilet paper market.