Problem/Brief
As Cactus Istanbul, we set out to tell Superfresh’s “from farm to table” story through an innovative communication campaign. Our mission in this project was to capture Superfresh’s multifaceted narrative, highlighting the themes of harvest, technology, trust, variety, and taste.
Solution
Transforming this story into a compelling visual narrative—especially for a dynamic digital out-of-home project—posed a significant challenge. Our team overcame this by creating a meticulously designed 3D creative that vividly reflected these themes. This creative was showcased on a 3D Cube located in the heart of the city, at one of the busiest traffic points.
Result
Launched in January, this strategically placed project conveyed Superfresh’s brand story to the target audience with a powerful visual narrative. Moreover, it offered viewers an experience that resonated far beyond the campaign’s lifespan, marking an important shift in out-of-home advertising.