Problem / Brief
This project for Kanky aimed to redefine the boundaries of digital advertising. The goal was to transform the typically passive banner space into an engaging and interactive experience. We wanted to deliver a digital solution that aligned with Kanky’s eco-friendly product philosophy.
Solution
We introduced the 3D Swirl interactive banner technology on Google Ads—applied for the first time in Turkey. This innovation allowed users to experience the product in 360°, offering an interactive and high-quality journey. Leveraging advanced 3D modeling techniques, we ensured the product was displayed digitally without losing its sense of realism. To strengthen the user’s connection with the ad, we enriched the experience with gamification elements.
Result
The campaign not only enhanced Kanky’s brand perception across digital platforms but also set a new benchmark in interactive advertising experiences. Significant increases in click-through and engagement rates were recorded. With this project, we reinforced our user-centric approach while proving our ability to take bold, innovative steps in digital advertising.