Problem / Brief
As Cactus Istanbul, we were tasked with creating an energetic and eye-catching desktop film for the launch of Ülker’s Mini Allstar Gamers Edition, reflecting the vibrant spirit of the gaming world. At the heart of the campaign were 64,000 special packs containing Razer Gold codes worth a minimum of 5 TL. The film needed to both announce this promotion and reach a young community passionate about gaming.
Solution
We built a storytelling style inspired by gaming aesthetics, enriched with fast-paced and digital visuals. Through colors, lights, characters, and dynamic elements, we captured the authentic atmosphere of the gaming universe. By maintaining excitement and energy in every frame, we presented the promotion seamlessly intertwined with the joy of gaming.
Result
The final film not only promoted Mini Allstar Gamers Edition but also successfully reflected the excitement of gaming, the appeal of the promotion, and the bond the brand aimed to build with young audiences. It attracted the attention of the target group, gave visibility to the campaign, and strengthened Ülker’s presence in the gaming world.