Problem / Brief
Rulokat wanted to go beyond simply announcing that its packaging is 100% recyclable, aiming instead to make this visible through a creative piece of content. The goal was to show consumers that sustainability is not just a claim, but a lifestyle the brand has successfully adopted.
Solution
At Cactus Istanbul, we brought our 3D modeling and motion design expertise to the forefront. In a 15-second film, we reimagined the Rulokat package as everyday reusable objects in different living spaces: a flowerpot, a paintbrush holder, and a bathroom organizer. These simple yet inspiring examples highlighted sustainable living in an effective way. Animated natural elements such as moving clouds and blooming flowers further emphasized the transition of the packaging from a static design into a vibrant, life-filled object.
Result
The film conveyed Rulokat’s sustainability vision in a simple yet striking manner. The brand’s message was reinforced not only through a strong environmental stance but also with creative ideas for reuse. This approach strengthened the brand’s eco-friendly image and created a positive impact that increased both loyalty and engagement among consumers.